The search engine heat map

How much is more traffic to your website worth and how many sales do you needs for a return on investment?

Not so long ago the goal for search engine optimisers was to get their client websites into the top 10 or 1st page of the search engines results and of course this is one of the most discussed topics with a client looking for SEO.

The search engine heat map shows how users are clicking when they arrive on the 1st page of Google. Recently though, people’s search habits have changed, people have upped their search game more than ever before and are more detailed and targeted when selecting their own chosen search keywords.

One word searches are far less common and people are now using ‘two to four keywords‘ when searching on the Internet.  This is due to realising they will find what they want faster and with more accuracy if they use long tail keywords (more detailed search queries).

Search engine algorithms are becoming tweaked more often these days by the Google teams and ‘Page Rank‘ is being taken from sites that adopt black hat SEO techniques, this means search results are becoming more aligned to the searchers requirements and not just what SEO spammers want us to see.

When you look at the heat map above, positions 1 to 5 the click volume decreases significantly. There is a small amount of clicks on the right hand column which is Google’s paid advertising called AdWords.  From positions 6 to 10 the clicks detected by the heat map take a real drop and facts show that position 10 will always get more clicks than 6 to 9.. The heatmap  shows a typical ‘F’ shape formation.  Many good web designers implement the F shape formation when creating a content based website these days.

This visual heatmap gives us a great visual explanation of why its important to be in the top 5 and if possible to be number 1 in Google.  If your not there your website is losing out in significant traffic.

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