RAD SEO Ltd Privacy Policy

Last updated: 19th May 2026

RAD SEO Ltd respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, enquire about our services, become a client, or otherwise communicate with us.

This policy is intended to comply with the UK General Data Protection Regulation, the Data Protection Act 2018 and, where relevant, the Privacy and Electronic Communications Regulations.

RAD SEO Ltd provides business-to-business SEO, digital marketing, Google Ads, website and consultancy services. Although we mainly work with businesses, we may still process personal data relating to individuals acting in a business capacity, such as directors, employees, contractors, suppliers and professional contacts.

1. Who we are

RAD SEO Ltd is the controller of the personal data described in this Privacy Policy, unless we are processing data on behalf of a client as part of our services.

Company name: RAD SEO Ltd
Company number: 08031138
Registered office: The Officers Mess, Royston Road, Duxford, Cambridge, CB22 4QH
Email: privacy@radseo.co.uk
Website: https://radseo.co.uk/

RAD SEO Ltd is referred to in this policy as “RAD SEO”, “we”, “us” or “our”.

2. What this policy covers

This Privacy Policy applies to personal data we collect through:

  • our website;
  • contact forms;
  • email enquiries;
  • telephone calls;
  • video calls;
  • proposals and statements of work;
  • contracts and client onboarding;
  • invoicing and payment administration;
  • ongoing SEO, Google Ads, website, hosting, maintenance and consultancy services;
  • business networking;
  • email newsletters and marketing communications;
  • analytics, advertising, reporting and website security tools.

This policy applies to personal data collected online and offline.

3. Personal data we collect

Depending on how you interact with us, we may collect and process the following types of personal data.

Enquiry and contact data

This may include your:

  • name;
  • business name;
  • job title;
  • email address;
  • telephone number;
  • website address;
  • message or enquiry details;
  • information you provide during calls, emails or meetings.

Client and contract data

If you become a client, we may collect:

  • business contact details;
  • billing contact details;
  • contract details;
  • proposal and project information;
  • service requirements;
  • communication history;
  • details of agreed work, retainers, projects or consultancy services.

Billing and payment data

This may include:

  • invoice details;
  • payment records;
  • billing address;
  • purchase history;
  • payment method information.


RAD SEO may accept payment by bank transfer, card payment, GoCardless and direct debit. We do not usually store full card details directly. Where payment is handled through a third-party payment provider, that provider will process payment data in accordance with its own privacy policy and security standards.

Website and technical data

When you use our website, we may collect:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • pages visited;
  • referral source;
  • time and date of visit;
  • approximate location;
  • interaction data;
  • cookie and tracking preferences.

Marketing data

This may include:

  • your communication preferences;
  • newsletter subscription status;
  • marketing opt-in or opt-out status;
  • how you interact with our emails, adverts or website content;
  • business interests relevant to RAD SEO services.

Client platform access data

As part of delivering services, clients may give us access to platforms such as:

  • WordPress websites;
  • hosting accounts;
  • Google Analytics;
  • Google Search Console;
  • Google Ads;
  • Google Tag Manager;
  • Google Business Profile;
  • SEO reporting tools;
  • rank tracking tools;
  • CRM or enquiry systems;
  • call tracking systems;
  • email marketing platforms;
  • social media advertising platforms;
  • project management systems;
  • cloud storage systems.

Where access is provided, we may process personal data contained within those systems as required to deliver the agreed services.

4. How we collect personal data

We may collect personal data when you:

  • complete a form on our website;
  • email us;
  • call us;
  • request a proposal;
  • book a consultation;
  • become a client;
  • provide access to business systems;
  • interact with our website;
  • engage with our marketing;
  • subscribe to an email newsletter;
  • click on one of our adverts;
  • meet us at an event or through a business referral;
  • connect with us on LinkedIn or other business platforms.


We may also collect personal data from publicly available sources, business websites, Companies House, LinkedIn, industry directories, referral partners or other professional sources where it is relevant to our business-to-business services.

5. How we use your personal data

We use personal data for the following purposes.

Purpose Examples Lawful basis
Responding to enquiries Replying to contact forms, emails or calls Legitimate interests / steps prior to entering into a contract
Providing services SEO, audits, consultancy, Google Ads, web design, hosting, maintenance and reporting Contract / legitimate interests
Client communication Project updates, calls, reports and support Contract / legitimate interests
Proposals and onboarding Preparing quotes, statements of work and agreements Steps prior to entering into a contract / legitimate interests
Invoicing and accounting Sending invoices, keeping accounting records, managing payments Contract / legal obligation
Payment processing Bank transfer, card payment, GoCardless or direct debit administration Contract / legitimate interests / legal obligation
Website operation Running, securing and maintaining our website Legitimate interests
Analytics and improvement Understanding how visitors use our website Consent where required / legitimate interests where applicable
Email newsletters Sending updates, insights or marketing emails Consent / legitimate interests, depending on the context
Remarketing and advertising Google Ads remarketing, Meta Pixel advertising, Meta or LinkedIn ads Consent where required / legitimate interests where applicable
Security and fraud prevention Spam protection, website security, access control Legitimate interests
Legal and regulatory compliance Record keeping, legal claims, tax compliance Legal obligation / legitimate interests

We only use personal data where we have a lawful basis to do so.

6. Our legitimate interests

Where we rely on legitimate interests, we do so because we have a business reason to process the data and we believe this is balanced against the individual’s rights and expectations.

Our legitimate interests may include:

  • responding to business enquiries;
  • managing relationships with clients and prospects;
  • promoting relevant B2B services;
  • improving our website and services;
  • protecting our website and systems;
  • managing business administration;
  • maintaining records of communications and work carried out;
  • measuring the performance of our marketing;
  • pursuing or defending legal claims.


You have the right to object to processing based on legitimate interests. You also have an absolute right to object to your personal data being used for direct marketing.

7. B2B marketing

RAD SEO provides services to businesses. We may contact business contacts about relevant services where we believe there is a legitimate business interest. This may include SEO consultancy, SEO audits, SEO management, local SEO, Google Ads, WordPress website services, hosting, maintenance or related digital marketing services.

We may use your business contact details to send relevant communications if:

  • you have enquired about our services;
  • you are an existing or previous client;
  • you have subscribed to our email newsletter;
  • we have met through a business context;
  • your role or business appears relevant to our services;
  • you have otherwise shown an interest in RAD SEO.


We may also use advertising platforms such as Google Ads, Meta and LinkedIn to promote RAD SEO services to relevant business audiences or to remarket to previous website visitors where lawful to do so.

We will not send irrelevant or excessive marketing communications. You can opt out at any time by using the unsubscribe option where provided or by emailing privacy@radseo.co.uk.

For some forms of electronic marketing, PECR may require consent. Where consent is required, we will rely on consent. Where PECR does not require consent, we may rely on legitimate interests, subject to your right to opt out. For B2B marketing, the ICO states that businesses can send marketing emails or texts to companies, but it is good practice to maintain a “do not email or text” list for companies that object.

8. Cookies and similar technologies

Our website uses cookies and similar technologies to help the site work properly, improve performance, understand visitor behaviour, protect against spam and support marketing activity.

We use CookieYes to manage cookie consent and provide users with the option to reject non-essential cookies.

Cookies may include the following categories.

Essential cookies

These are needed for the website to function properly. They may support security, page loading, form functionality, cookie preferences and basic website operations.

Security and anti-spam cookies

We use security and anti-spam tools to protect our website from spam, bots, malicious activity and unauthorised access. These may include tools such as CleanTalk and Wordfence.

Analytics cookies

Analytics cookies help us understand how visitors use our website, which pages are visited and how people find us. This helps us improve our website and services.

We may use tools such as Google Analytics and Google Tag Manager for analytics and measurement.

Marketing and remarketing cookies

Where accepted by the user, marketing cookies may help us measure advertising performance, build relevant audiences or show adverts to people who have previously visited our website.

We may use tools such as Google Ads remarketing and Meta Pixel.

Third-party cookies

Some third-party tools, embedded content or plugins may set their own cookies.

Where cookies are not strictly necessary, we will seek consent where required. Users can accept, reject or manage cookie preferences through the cookie banner on our website or through their browser settings. The ICO states that users should be able to enable or disable non-essential cookies and that consent must involve a clear positive action, not simply continued use of a website.

9. Contact forms

When you submit a contact form, we use the information provided to respond to your enquiry and manage any follow-up communication.

We may keep a record of your enquiry so that we can manage our relationship with you, refer back to previous communications and improve our services.

Submitting a form does not automatically add you to a marketing mailing list unless you have opted in or there is another lawful basis for relevant B2B communication.

Suggested contact form wording:

By submitting this form, you agree that RAD SEO may use the details provided to respond to your enquiry. For more information, please see our Privacy Policy.

10. Client data and our role as processor

In many cases, RAD SEO acts as a controller for its own business operations, such as handling enquiries, contracts, invoices and business communications.

However, when we provide services to clients, we may also act as a processor on their behalf. This may occur when we access or process personal data within a client’s website, analytics platform, advertising account, CRM, call tracking system, email marketing platform, or other business system.

Where RAD SEO acts as a processor, we will:

  • process personal data only in accordance with the client’s instructions;
  • use the data only for the agreed services;
  • take reasonable steps to keep the data secure;
  • limit access to those who need it;
  • assist the client with data protection obligations where appropriate;
  • delete, return or restrict access to data when it is no longer required, subject to legal or legitimate business requirements.

Clients remain responsible for ensuring that they have appropriate privacy notices, lawful bases and consents for the personal data they collect and provide to RAD SEO.

11. Third-party tools and processors we use

We may use trusted third-party providers to operate our business, deliver services, manage payments, communicate with clients, secure our website and measure marketing performance.

These may include:

Google tools

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Google Tag Manager
  • Google Business Profile
  • Google Workspace / Gmail

Microsoft tools

  • Microsoft 365
  • Outlook
  • OneDrive

Website, hosting and security tools

  • WPX Hosting
  • WordPress
  • CleanTalk
  • Wordfence
  • CookieYes
  • Complianz

SEO and marketing tools

  • WebCEO
  • Screaming Frog
  • SEMrush
  • Ahrefs
  • Moz
  • Meta Pixel
  • Mailchimp
  • Brevo
  • MailerLite

Finance and payment tools

  • Xero
  • QuickBooks
  • FreeAgent
  • GoCardless
  • card payment providers
  • banking providers

File storage and project management tools

  • Dropbox
  • Google Drive
  • OneDrive
  • Trello
  • Asana
  • ClickUp
  • Monday.com


We only share personal data where necessary and on a lawful basis. These providers may process personal data as independent controllers or as processors acting on our behalf, depending on the service they provide.

12. Sharing personal data

We may share personal data with trusted third parties where necessary to run our business, provide our services, maintain our website or meet legal obligations.

These may include:

  • website hosting providers;
  • email service providers;
  • IT support providers;
  • cloud storage providers;
  • analytics and reporting tools;
  • SEO software providers;
  • advertising platforms;
  • CRM or project management tools;
  • accounting and bookkeeping software;
  • payment providers;
  • professional advisers, such as accountants, solicitors or insurers;
  • regulatory authorities, HMRC or law enforcement where required.

We do not sell personal data.

13. International transfers

Some of the third-party service providers we use may process personal data outside the UK. This may include cloud software, analytics platforms, advertising platforms, email tools, payment providers or other digital services.

Where personal data is transferred outside the UK, we will take appropriate steps to ensure that it is protected in accordance with applicable data protection law. This may include relying on adequacy regulations, approved contractual safeguards or other lawful transfer mechanisms.

14. How long we keep personal data

We only keep personal data for as long as reasonably necessary for the purpose it was collected, including to meet legal, accounting, reporting or contractual requirements.

As a general guide:

Type of data Typical retention period
Website enquiries Up to 24 months unless the enquiry becomes a client relationship
Client contact records For the duration of the client relationship and up to 6 years afterwards
Proposals and contracts Up to 6 years after the end of the relationship
Invoices and accounting records Usually 6 years for tax and accounting purposes
Payment records Usually 6 years for tax, accounting and dispute purposes
Marketing contacts Until you opt out or the data is no longer relevant
Newsletter data Until you unsubscribe or the list is reviewed and cleaned
Analytics data In line with the settings of the analytics platform used
Advertising audience data In line with the settings of the advertising platform used
Client platform access Removed or reviewed when no longer required or when the client relationship ends
Email correspondence Kept for as long as reasonably necessary for business, legal or contractual purposes

We may keep some data for longer if needed to resolve disputes, enforce agreements, comply with legal obligations or protect our legal rights.

15. How we protect personal data

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

  • password protection;
  • access controls;
  • two-factor authentication where available;
  • secure hosting;
  • website security tools;
  • limited access to client systems;
  • secure storage of business records;
  • regular software and plugin updates;
  • use of reputable third-party providers;
  • internal processes for managing access to client accounts.

No method of transmission or storage is completely secure, but we take reasonable steps to protect the information we handle.

16. Your data protection rights

Depending on the circumstances, you may have the following rights under data protection law:

  • the right to be informed about how your data is used;
  • the right of access to your personal data;
  • the right to rectification if your data is inaccurate or incomplete;
  • the right to erasure in certain circumstances;
  • the right to restrict processing in certain circumstances;
  • the right to data portability in certain circumstances;
  • the right to object to processing based on legitimate interests;
  • the absolute right to object to direct marketing;
  • the right to withdraw consent where processing is based on consent.

To exercise your rights, please contact us at privacy@radseo.co.uk.

We may need to verify your identity before responding to a request.

17. Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection matters.

18. Links to other websites

Our website may include links to third-party websites. We are not responsible for the privacy practices, content or security of those websites.

You should read the privacy policy of any third-party website you visit.

19. Children’s data

RAD SEO provides business-to-business services and our website is not intended for children. We do not knowingly collect personal data from children.

20. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, website, legal obligations or data protection practices.

The latest version will be published on this page with an updated “last updated” date.

21. Contact us

If you have any questions about this Privacy Policy or how we handle personal data, please contact:

RAD SEO Ltd
The Officers Mess
Royston Road
Duxford
Cambridge
CB22 4QH

Email: privacy@radseo.co.uk

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