How to handle 404 errors
Error pages are often an unsightly part of the web and with much misguided information it can be hard for webmasters to know right from wrong when handling errors. 404 pages are often viewed as a forehead-slapping error on behalf of webmasters, but in truth, they are a golden opportunity to keep visitors on your […]
50 SEO experts to follow on Google+
Google+ SEO Experts Google+ launched mid-2011 and has seen a somewhat bumpy ride into 2015. There has been some talk of it being dumped, but this is very unlikely anytime soon. In late 2013 Google reported 540 million ‘active’ users who had logged into at least 1 active service. At RAD SEO we not only enjoy […]
SEO changes and predictions for 2015
Anybody who has worked with search engine optimisation since 2011 will appreciate how much it has changed. With Google’s algorithm updates – and especially Panda and Penguin – SEO’s have had to raise their game and become more attuned to what the search engines are doing, and more importantly, how they operate within their guidelines. […]
The Truth about Penguin, Panda and Penalties
In the SEO world, nothing gets people more nervous than news of an impending Google algorithm update, or to a lesser extent, a refresh of an existing update. If you’re a website owner, chances are you will be familiar with Google’s search engine, and the Holy Grail for most webmasters is ranking highly for related […]
How the Pigeon update could impact your local seo results
When Google announce an algorithm change or update, SEO’s are known to fly into a panic, especially when that update has the name of an animal attached to it, so the news that the “Pigeon update” arrived on US search results on July 24, 2014 was met with more than a little apprehension, and it […]
Why small companies need local SEO
Small companies often misunderstand the impact that SEO can have for business in their local area. Companies can often struggle to make an impression with a national search presence, but if they follow the right processes, they can turn their attentions to their local area and own that niche, which in turn can lead to […]
Google Penguin 3.0 arrived over the weekend
What does Penguin 3.0 mean for you The march of the penguin continues, only this time it comes in the shape of Google’s Penguin 3.0 algorithm update, and Morgan Freeman wasn’t narrating. Search Engine Land announced yesterday that Google had been in touch to announce the roll-out of the update on Friday, and answered all […]
How to Recover if You’ve Been Hit by Google Panda 4.1
Google’s Panda update has been the scourge of website owners and online businesses since it was first rolled out in February 2011. In the following three-and-a-half years, people have trembled in fear when news of a Panda update has hit the SEO newsstands. That sounds a little dramatic, but if you’ve made sure your content […]
Why using multimedia will improve your SEO
No matter what their field is, all business website owners have a range of simple goals – to boost traffic, capture the audience’s attention and convert visitors into potential customers. Whilst achieving these goals every webmaster needs to keep in line with Google’s guidelines and provide interesting, creative and unique content to help improve SEO […]
Quality content the perfect partner for SEO
One of the biggest online marketing ‘buzz phrases’ over the last decade has been ‘SEO’, the abbreviation for search engine optimisation. Companies have been discovering what a valuable solution it is for increasing their online traffic, conversions, sales and gaining and retaining customers. Not everyone has done it right and not everyone has done it […]
Are you setting yourself up for an SEO Fail?
If you’re unfamiliar to SEO strategies then it’s understandable that you’d want to enlist the help of the professionals to maximise your website’s profile and attract traffic. The problem is that while all SEO service providers claim to offer relevant and effective tactics, not all of them are as clued up as they should be, […]
10 reasons you need Google+ for your business
Google+ may be a relatively new kid on the block given that it was only launched three years ago, but it has rapidly become one of the most important tools for business online. There is the obvious connection with search giant Google themselves but with this comes a wealth of benefits that can add value […]
