Google’s core algorithm updates have always been big news for webmasters and marketers. The latest update, which was launched this March 2023, is no different.
Find out what this algorithm update consists of and how it can effect websites, as well as what webmasters should prioritise to ensure they continue to rank highly in Google search results (SERPS).
What is this algorithm update is all about
According to Google, this update aims to provide more relevant and credible search results to users, this is also a key part of most core algorithm updates. It focuses on user experience, expertise and trustworthiness.
The primary goal of this update is to reward web pages that provide high-quality content and penalise those that do not.
Does your website demonstrate E-A-T
A significant part of the March 2023 algorithm update is Google’s focus on expertise, authoritativeness and trustworthiness (E-A-T). This means that Google will prioritise we pages that have credible authors and sources behind them. Websites that demonstrate E-A-T will rank higher in search results, while those that lack these qualities may see a decrease in their ranking.
Another significatn factor in this algorithm update is Google’s emphasis on user experience. This means that websites with poor user experience, such as slow page speed, poor web design, difficult navigation and broken links can expect to see a drop in their ranking. Google is prioritising we pages that provide great UX, so website owners need to focus on making their website designs user friendly, fast and with easy navigation.
Continue to rank high in SERP’s
So how can website owners prioritise their efforts to ensure they continue to rank highly in Google search results?
Focus on creating high quality, valuable content that demonstrates expertise, authoritativeness and trustworthiness. Its important to have good content writers and sources that can ensure the content is well researched and relevant.
Next as a website owner you will need to review and improve the user experience. This involves making the website easy to navigate, ensuring fast page speed and having a responsive mobile friendly design. After all Google is thinking ‘mobile first’ when it comes to ranking.
Google has made it clear for some time now that user experience (UX) is one of the most critical factors when optimising websites.
A technical focus continues to be important to ensure websites are technically sound with no broken links, 404 errors or duplicate content issues. Google’s algorithm update takes into account a websites structure and technical soundness, hence webmasters need to ensure their website is technically sound as well.
Core 2023 algorithm update summary
The latest Google core algorithm update from March 2023 emphasises expertise, authoritativeness and trustworthiness, as well as user experience.
To ensure your website ranks well in Google search results, webmasters and SEO managers should focus on creating high quality, valuable content and ensure great user experience. It’s also essential to ensure the website is technically sound and free from errors.
Keep a close eye on your site’s organic search traffic and keyword rankings in Google. Reviewing these metrics will help gauge the impact of the algorithm update and assist in identifying areas for improvement.
By following these guidelines, webmasters can ensure their websites are optimised to improve performance in search engine rankings.