How to generate creative content ideas
Unique content can help improve UX and SEO As the old saying goes, Content is King, even though the saying is a little overused these days. There are so many reasons why good content is necessary – whether you are writing copy for your website, drafting a blog, creating marketing material or sending out a […]
Why your marketing strategy needs to adapt to Micro-Moments
You are already in the moment Life in the digital age – where the majority of us have a smartphone and a constant connection to the web – is all about moments: We want to know what’s happening, we want to go somewhere, we want to do something, and we want to purchase something. These […]
Small Business SEO Tips 2016
Any small business owner in 2016 knows it is important to gain as much online visibility as possible as consumers continue to switch their attention from desktop to mobile. There are quick wins in Google’s search engine if Adwords is implemented and managed effectively but you can gain long-term impact with strong organic results via […]
Why your website needs custom images
Create a Unique Brand Identity with Custom Images The images you use create your visual identity, especially where websites are concerned. Using custom images not only gives a more personal visual experience for your visitors, but also aids message communication creates a flow, and encourages social media sharing. Correctly selected, images can reinforce messages, aid […]
Learn from Argos and Prep Your Website for Traffic Overload
Are you ready for the Christmas rush? May this be a lesson to any online retailer or business whose website is likely to see a lot of traffic over a sustained period: Make sure your servers can handle it! Argos committed the cardinal sin of allowing their website to collapse during one the biggest weekends […]
Images are worth a thousand words on your website
Sometimes great content is just not enough! Images attract our attention, especially where social media is concerned. Everyone scrolls through Twitter and Facebook generally ignoring anything that doesn’t immediately grab their attention. Videos, infographics, and images encourage us to stop scrolling and engage with the image, even just momentarily. Visuals on your web page help […]
Lessons to be learned from the TalkTalk Cyber Attack
Could your business fall victim to a cyber attack? If you are one of TalkTalk’s four million customers, chances are you will be changing your password on the My Account section of their website and watching the news like a hawk, and who can blame you? Hacking is a terrifying ordeal, and the cyberattack that […]
The Importance of Internal Links for SEO
What considerations do you give to links in your content? Building a website that functions properly and provides value for its visitors is an essential part of running a business, whether it’s online of offline. It is a form of architecture – albeit with far less physical manpower required – that can ultimately make or […]
How to deal with old e-commerce product pages
Are you converting website visitors seeking old content? E-commerce websites have a problem when it comes to expired content: How do you keep potential customers on your site and product pages if the old product pages no longer exist? It can be quite tricky, but there are a number ways to do so without losing […]
10 ways to identify a bad SEO company
How many times have you been sent a poorly-written and frankly ridiculous email from an SEO company on the other side of the world, who start their ill-advised pitch by telling you that you are not getting enough web traffic, and then follow it up by the guarantee that they can get you to #1 […]
Is your SEO agency an extension of your marketing team?
Has your SEO company made an effort to understand your marketing activity? There’s no doubt that SEO is incredibly important to any business. After all, if your web page is among the first to organically show up in a search, you’re much more likely to get potential customers clicking through to you. So, it’s imperative […]
Does everybody have the right to be forgotten?
The question of what should and shouldn’t be searchable on the web reared its head again this week, as it was reported that Google were ordered to remove nine links to news stories by the ICO (Information Commissioner’s Office) under the ‘right to be forgotten’. It is believed that the reason behind the request was […]
