Are you ready to become a Google Tag Manager Superhero?
Whether you’re a marketer or a developer, working in a large business or a small one, becoming familiar with Google Tag Manager could be the single most important investment of your time this year. Implementing Google Tag Manager (GTM) has many advantages to any organisation’s website, and by taking the time to polish up your […]
Don’t let your 404 pages drive visitors away
The days of having an uninspiring 404 error page on your website have gone, user experience demands something a little more engaging. So we have provided a few tips on how to handle your 404 pages and some examples of pages to help inspire your creative thinking. Traditionally, 404 pages are never much fun. They […]
Become a rock star in the digital crowd
How can you stand out amongst the digital noise? The digital space is awash with content, giving your audience more choice than ever before when it comes to spending their time online. With more content being produced every single day, how do you make sure your content doesn’t get sucked into a publishing nirvana, or […]
Building product pages that lead to conversions
When product pages become your landing pages When we shop online, we search for products. This means one of the first pages we’re likely to visit on an e-commerce site will be a product page. When people search using specific long-tail keywords, product pages are often the pages they are presented with (Check out your […]
Win at Ecommerce in time for Christmas
For retailers up and down the country, the busiest and most important time of the year is almost upon us. So with Christmas drawing ever closer, what you can be doing to ensure your business is best-placed to win the e-commerce battles during the festive period? There are many areas of your marketing offer that […]
It’s time to take Google Amp seriously
Everything You Need To Know About Google’s Accelerated Mobile Pages. This month, Google celebrates the one-year anniversary of the launch of Google AMP. But even 12 months on, few webmasters know much about AMP, let alone why they need to start thinking about them seriously. What is Google Amp? Launched in October 2015, Accelerated Mobile […]
All you need to know about the latest Google algorithm updates
All you need to know about Google’s latest algorithm updates including Possum and Penguin September has so far seen some important developments in Google’s algorithms, with an update released at the start of the month making some key changes to local search. There is also news on the next, and final update, to Google Penguin. […]
Why video needs to be part of your mobile marketing strategy
We already live and breathe for those mobile moments ‘A mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately’ When we want something, we are increasingly reaching for our mobile phones. Want to know what to cook with the ingredients […]
How Pokémon Go could change local marketing
Over the last few weeks, you will almost certainly have heard of something called ‘Pokémon Go’. It’s hit the headlines all over the world, but what impact will Pokémon Go have on local marketing? The coming of age for augmented reality If you’re not up to speed on what Pokémon Go is, it’s a game […]
Google local pack set to include paid listings
New Paid listings heralds the start of new changes for Google Local Pack Google is bringing in yet more changes and it seems as though they could make things more challenging for local businesses. At the SMX Advanced event, Google stated that they are now introducing ads to the local pack that we have become […]
Create visitor journeys and improve UX
If a user’s experience is their journey on your web page, then they need to stay on board or that ride is over. Maintaining people’s attention is the goal here, so that straying from the path can be avoided. Here are a few ideas to help that engagement. Attract First things first. Pull a user […]
Your website content is more important than you think
They say content is king. And, nowhere is this old adage more true than when it comes to the content on your business website. It’s vital to have an online presence and it’s important that your website is aesthetically pleasing. But, if what you have to say on your site isn’t meaningful, useful and accurate, […]
